New Cid Cosmetics

If you are anything like me, the only experience you will have had of this brand is the people in Debenhams trying to get you to have a makeover there - the Debenhams near me has a blow dry bar and the makeover counter is near there... So I was intruiged when I was offered some to have a try of, having never got past the "sidewards glance" stage before... Everytime I tried to have a look at the goods i'd be set upon by an over-enthusiastic lady offering me/ coercing me into a makeover... eek, now't guaranteed to send me running for the hills faster!


From what I can gather, the range seems to be available in selected House of Fraser and Debenhams stores... They also have an online site, where you can peruse the goodies without fear of the sales ladies lol.

As with a lot of ranges there are some definite stand out products (In my humblest of opinions...), the first of which being their bronzer - "i-bronze", which costs £19.
Upon first glance this looks like another MAC MSF copy, however, this is totally 100% Matte - ie zero shimmer, zero glitter, zero sheen effect. Result? Natural looking bronzer... The other difference is that the areas of marbling seem quite large, so this means that you can focus your brush on different parts of the bronzer at different times of the year - so winter time the paler bits get more action, summer means you can focus on the darker parts. This means a totally adjustable range of bronzing shade from one product. In addition to this, the bronzer has no naff orange undertone... Pretty good hey? Below is a range of swatches I got from the one bronzer...


Second great product I got to try - their "i-smoulder" smoky eye pencil and shadow - one end is a liner, one end a smudge tip with a cream eye shadow at the other end... So far so good, but the best bit it the shape of the liner end - its slanted, so it does the work of a slanted brush and gel liner in one easy step - Available in 6 shades for £16 each. I used these to create a couple of day time looks - the black one would be good for a great night-time smoky...

The liners are slightly less long-lasting than gel liners I have tried from MAC etc, but the shadow wnd sems to "set" the liner, so this is a really good one if you like smoked out liner.

I also recieved their foundation to try - "i-perfect".This basically looks like a massive Touche-eclat, ie click one end, foundation deposited from other end into brush, and then apply to the face. The foundation is supposed to adapt to the colour of your natural skintone - for once, this did actually work, and tined down nicely to my skin tone. Its a low to medium coverage foundation, which dries down to natural looking semi-matte finish, and it wore well on my skin... only drawback seems to be the applicator, which might prove difficult to keep clean, as this is not a foundation you can "switch off" like YSL touche-eclat...This might not suit those with oilier skin and obviously those with very dark tones. £26.50 for £17.5mls - so not a cheap foundation either. Here is a serious looking snap of me demonstrating how the foundation looks on my skin - I have the bronzer on too, but lightly, as is befitting of my current pale state...

(The lipstick is Summer Angel from Rimmel's summer range...)

Hope this is helpful - let me know if you have any questions about the products? Oh, and I'd be interested in any other products from the range you have tried... thoughts?

MizzWorthy xxx