The Big British Beauty Poll with Olay.

My other half, AKA "The Mister" finds beauty adverts a constant source of amusement.

Its the small print he finds amusing.

The mascara adverts for example with their lash "inserts" always provoke a guffaw for one thing, but what really gets him rolling in the aisles is the statistics.

Ad's often make claims like "95% of women found this foundation made them look less like they had five kids and a mortgage and had to give a presentation to the boss in the morning", but then the small print will tell you that they only asked 12 women... It all get a bit "Sex Panther" really doesn't it?



Olay recently did another poll - this time with a decent number of people so the stats actually mean something. They found that apparently 685 out of 742 women questioned, ie 92% felt that beauty companies did not listen to their views.

Considering how women love to treat themselves to cosmetics and beauty products, that's a poor show really! After all, even in a recession, it's often said that women will still treat themselves to beauty items as they are not massive purchases like a car or house. Nonetheless all those treats add up to multi-million pound industry, so it's about time beauty companies made more effort to listen to their customers really!

In recognition of this, Olay have set up the Big British Beauty poll, which aims to find out more about what women want...

The poll is open to all women aged 18-65 - the first 500 000 people to take the poll will also be  sent a free sample (7mls) of their new serum "Regenerist Three Point Super Serum", which is being touted as their most effective serum to date.

You can get your sample, and take the poll at www.olay.co.uk - Be quick though if you want to try the serum, as only the first 500 000 applicants will get a sample!

I took the poll and it takes about five-ten minutes to complete. The survey covers general subjects such as where you get your beauty recommendations from (top marks as they have included blogs as a source of information!), what your budget is, how you feel about your skin and what you want products to deliver, and the questions focus on skincare rather than cosmetics.  So give it a whirl, have your say and get to try the new serum! It'd be great to think our thoughts count for something!

Disclaimer - This is a sponsored post in association with Olay and Handpicked Media.